I noticed the Price Difference early-on in my journey as a Newb. I wondered why. Like Do-It has mentioned in the past, they're very dedicated to their distributors/dealers. I would think that the majority of a manufacturers efforts would be on the, well, manufacturing...and if we buy from the maker, we may just have to pay a little more to get them to interrupt their busy patterns, at the same time we paid more so they can continue to protect their dealers...pretty kickin' cycle of business, IMO (IMO = In My Opinion, NOT I am MO, so please, Mo, know that I'm not trying to bite on Your fame, Bro! Just lookin' out for a Brudda!).