It's a great technique for suspended fish. It especially excels when it slicks off and they shy away from a Jerkbait but still want to feed up.
Fantastic bait to play keep away with them on forward facing sonar and replaces a single swimmer in my boat somedays as well.
The technique originates from Japan and was primarily fished with very light tungsten nail weights, rarely above an 1/8oz. I've played around with the "original" way to fish it and while it will catch fish, upsizing the weight and intentionally exposing the weight as far forward as possible definitely unlocked more range for this bait, at least in my fishing!
Take a look at the attached pic. The weight is not fixed to the hook so it allows the bait to bounce/flex with light inputs from the rod tip. The more weight forward, the more bounce.
This is a Victory 10111 1/0 paired with a Worm Nose Sinker (mold 3474).
Also a fantastic way to clean up a school of Crappie in a hurry.