I use thread, wire ties and the rubber collars depending on material and intended longevity. Jigs, which are easiest for pike to rob me of, get the rubber collars; my wire form baits, which seldom get bit off, typically get thread or wire ties... and any natural fibers always get thread.
One of these days, if I ever remember, I'm going to try Denny's thin strand wire method, but old habits die hard.