When I was down at HQ last Friday, I saw a pallet labeled "Victory"... since that is the town I live in, I asked Kyle if they were shipping that pallet to my house. Of course he said 'no', but he then explained that it is a new brand of hooks belonging solely to Do-it. I don't know if some larger manufacturer already in the hook business is making them for Do-it, or if Do-it found/developed a unique manufacturer to make them for their company. Regardless, I'm expecting good things with these (given the company's track record for quality) and I'm really happy to see a slightly more opened point on their octopus hook.