I think color plays a role, but so does the jig size and size of plastic equally. I fish a lot of dirty water and the purples, reds, pinks, blacks are a good choice. Also fish quite a few clear water lakes, and the same thing, pinks, reds, purples blacks, Brown, etc. There's that saying about using natural colors in clear water and bright colors in stained water...im not a huge believer. I believe that you have to find the active fish, get on the schools, and jigging technique.
I'm not huge on the UV nor do I fish them at all. Glows have their place and time, but I typically don't use them.