I also think your site looks great, and the navigation is easy. I love the menu on the left. (I read the left side menu bar has proven to be the area the eye naturally goes to first in most folks, but haven't had time to change mine yet.)
I agree with your frog prices being spot on. The rest are WAY too low in my opinion. When I say too low what I mean is, you are not competing with Bass Pro, Dick's, etc. You make handmade plastic baits with your own hands! You mix everything in yourself, heat the plastic, pour it/shoot it, cure it, bag it, mail it, all YOURSELF. Not a huge machine in a factory in China with cheap plastisol and very little if not zero quality control.
You should be charging as such. You deserve it, and your products are worth it.
It has been my experience as a fisherman, and as a proprietor of custom soft plastics, that folks WILL pay GLADLY more for quality baits almost all the time. You will always have critics, but I'm telling you most people I have dealt with in my business have actually commented prices being low. I was a little nervous about thinking my prices were high when I first started (because I was simply comparing prices with the big box stores). But, like I said, I've learned this is not the deal with most peeps.
There's my two cents! If you want to get into more detail, feel free to PM me, Grizz.
