I wish I could take credit for the design, but I just helped bring it to fruition. Wes and Mark have been working on several of these in POP and refining it for some time. It is an eel mold and we basically took their concept and put a chunky version of the CCM ribbon tail on it for them. They have them in several sizes, we haven't finalized what we will release in the store, but it will be a variation of some of the smaller stuff (smaller is very relative with these baits).
Jason