I find side scan much more valuable to me. It is hard to explain, but the way the side scan presents the image gives me a much better concept of what is down there, structure wise. I often turn side scan on; full screen; one side only; with a relatively narrow width. Especially in areas I am familiar with, ( ie. channel drops ). This will really show what structure is there and often ( as in Matt's picture ) larger fish, or schools of fish / bait relating to the structure. Remember; the smaller area you look at the larger the structure will appear. This is the basic concept behind the Humminbird Surround Image. It being real time.