Here is what I do I take and multiply my cost per bag by 3 which is around 3.25-3.50 depending on product I give my dealers at that cost so they can mark it up 30-35% so retail runs at 4.39 give or take a little Now if they want some bulk like I have a few big accounts for online. They get the product at around 3.00-3.15 and they retail at my suggested or slightly below. The trade off is that my name is no where to be found on the product when they resell which is fine as long as I am making money. I also have very little bagging and labeling cost that is why they get it at the lower price so I make the same either way for the most part