I've got 29 mold by Do-It and the have paid for them self's 10,000 times over. Your right you can get a buck per easy. When I'm fishing Walleye's in the fall if there is someone fishing next to me and not getting many fish I hand them a jig the same color I have on and in 1 or 2 cast they get a fish the next thing they say is do you have a dozen of them and I say yes I do. And that's how I sell most of what I make. Giving them the first one free has always worked for me. mike