Coosa - Happy to hear you out and appreciate the call-out! I'm sure your questions and thoughts aren't just exclusive to you. No excuses on our end, but I'm happy to explain some of the processes and thought that supports how we've handled our business through the challenges we've all had the last 18 months. We, absolutely, got ourselves into our uncomfortable inventory position, one that Do-it has never seen or experienced in its history. That being said, we are on a good path moving forward. We are now each day running 3-4 molds that haven't been run through our foundry in months, some maybe for almost over a year! That is exciting news! And while the lion's share has never been our goal, satisfying our customers, new and old, with quality products is. We made a lot of change over the last 18 months. We added shifts and increased our production capacity with new and innovative technology which has also improved our quality. We are making more molds now, than we ever have before. New product is a very important part of our industry and is an integral part of our business. It’s the growth catalyst that keeps the tackle industry exciting and moving forward. Wired2Fish’s ICAST New Product page is one of the most clicked on fishing tackle webpages on the internet every year. New product ideas generally take 1-3 years from inception of an idea to a finished shippable product. There are a lot of moving parts and each day is an important day in each new product's progress. Many of the new products we released at the show were ideas that had been slated well prior to 2020 some as far back as 2018. Around this time last year, we made the decision to focus our new product efforts for the coming season around molds and programs that would not get in the way from a timing or process standpoint in any of our machine or foundry processes. You’ll notice we only had one new lead mold release (Weedless Midwest Finesse); And with the exception of one soft bait mold, the molds we released had already been completed from a design standpoint as we’d already released them in a different series in the past. I mention that point because the “New Products” that have the biggest effect on our processes and take up machine or foundry time, are those that require a lot of design and machining time while we test and go through sampling processes. We will go through upwards of 20 different renditions of a bait in some instances. That can definitely eat up a lot of machining and running time and that’s time that has not been available since 2019 up until now. Focusing our efforts on molds that required little new designing and programming while being creative with new offerings for our customers and finding products that would be exciting and supplement and foster growth was our primary new product development goal through 2021. New powder paints, new 3D eyes, new air brush paints, and all 26 of our new crank blanks were all projects that have no effect on any of our foundry or molding processes or mold production. So, while it may seem like the breadth of our new product launches going into the fall is large this season, it’s very lean on the mold side for the very reason you have pointed out. Our focus on producing inventory and molding products that we haven’t run for some time is a priority and we are making great progress weekly. In essence, we found a way through strategic planning to still make a splash and a wave with our new product offerings while having little to no effect on our production of our other products. I hope this helps answer some of your questions. We are in no way trying to alienate our long-time customer base. Far from it! We appreciate and value every single one of our customers. Your value and input are important to us.
