Action vs. Color...that's along the same lines as 30/06 Sprg. vs. .270 Winchester...they both have their application and effectiveness. I can not, with any logic, make myself believe Color doesn't have a role in throwing artificials. Some say that fish are color-blind, which I also don't believe, unless it's all just relative to what they're eating or simply can see. I don't know the real truth in it, but with all of my days and years of either Knockin' 'Em Dead or gettin' Skunked, there is definitely something to this Color Thing. One thing I started doing (maybe last year), was changing Baits and/or Colors WHILE the fish are biting. I'm not hungry, so it doesn't really matter if the fish stop biting when I change. If the fish keep biting after I change, note taken. If they stop, either change back to what they were biting, or go to yet another bait and continue. I TRY to not only change when the fish aren't biting, because how will I know they were biting on "only that bait", and that Presentation, if I don't change at least the Bait while they're biting? Change when they're biting, as well as when they're not biting. I believe this gives us insight and learning, as well.