I thought about this all weekend and really don't have a good answer. You can see from the customer reviews different feedback from others. I think it boils down to your strengths as a fishermen, species, time of year and location.
All of the baits / molds we sell are productive or they never make it to the site. Maybe others can chime in with their favorites.
I prefer to fish slower than run and gun. I would prefer quality over quantity to the point that I'm okay with a couple fish as long as they are the right ones. Our main species are LMB and Crappie on Fork. I really take feedback from everyone regarding how we can make a better bait and overall I think it has really worked well especially on species other than LMB.
My favorites I like to fish (LMB), Ribbon Tail worms, Jig with Birch Bug, Swim Shad, Mud Bug, Lil' Toad Sticker or Chub Grub as a trailer, MD3 XL Texas Rigged when the bite is tough, 5" and 7" Wutz-It or 5" / 6" Regular Carrot as a Jerk Bait, 6" Skinny Carrot Wacky rigged and the Toads and Croakers. This year the 3'5" Super Fry was awesome on bedding fish. These are kind of my staple go to baits.
Sorry for the lame answer.
Jason