Looks to me to be a Watermellon with red & black glitter back over a white pearl with silver glitter belly and a green chartreuse tail. Based on the Bass Assassin color scheme. A really strange name for a bait color. Electric chicken was weird enough. See here ---- http://www.bassassassin.com/p/-Chicken-on-a-Chain-4%22-Sea-Shad/bass-fishing-lures/-/-/SSA25214/