I do the plastic primarily as a hobby but will sell a few. The Small Fry 1.75 done in two colors, with eyes, I sell for $5.99 for a 10 pack. I don't get any complaints and many of these customers have come back several times thru the summer to get more.
I find that here in Minnesota the anglers are always seasrching for something different. The 1.75 Small Fry is similar to several commercially offered baits that perform well, but as a "custom" bait it offers an entirely different feel to the plastic [I use Caney's pthalate-free crystal clear in the soft formula exclusively], the colors are a world apart from their commercial cousins and the eyes top off all the differences. At 60 cents apiece the customers realize that they are getting way more than what they can find in a package store. Everything has a cost when I make a bait and I have long since given up on giving things away, so those costs get passed on.
Some of the walleye sized baits I have done have sold for as much as 80 cents apiece.