Maybe it's to early to ask this, but how often will you come out with new essential molds? Once a year like the lead molds or whenever you get something made? Also the essential molds will be copies of the machine molds you now have? Will new molds continual to come out in the machine line first? Could you guys offer custom molds in the essential line (cheaper) for those of us that want a custom mold of something not being made now?
WOW! that's a lot of questions but I suppose now that these new molds are actually here, we may as well address their future. I'll do my best to answer as
I see it from Do-It Corp. World Headquarters here in the 50622... (Ryan may or may not have something to add).
1. I can see new Essential Series mold coming out when ever Doti darn well sees fit to introduce a new Essential Series mold. I don't see much, if anything, waiting for a catalog release to be launched. In this day and age with websites, our dealers and our own, the need to wait for a formal catalog launch has sort of outlived it's usefulness and effectiveness.
2. I don't think the Essential Series Molds will be, or need to be, "copies" of existing machined molds at all. (note the Beaver Bug) They will, at least initially, be very common, widely used, designs. Hence the moniker "Essential Series". Those baits that a serious angler should not be caught without. You'll notice the initial lineup contains some very common baits used in a variety of proven techniques. I would expect that to continue.
3. It
does make sense to introduce a machined design first and then a cast design as a pattern is needed to cast from but I don't know that it's something that absolutely
has to be done. We can create a pattern without releasing it as a CNC machined design. I would like to think the creative options for either line are wide open.
4. The same steps are needed to create any custom design, be it machined or cast. A machined pattern must be created in order to cast anything. So no, we won't be offering cheap custom sand molds.